AWI releases Beyond the bale – December 2019 in Flip Book format.
In this issue AWI has partnered with the most popular sheep in the world, Shaun the Sheep, during the global roll-out of his new movie ‘Farmageddon’, in a series of initiatives to educate the public about the benefits of wool.
The initiatives include a unique short animation film titled ‘Super Natural Wool’ that features Shaun, plus Shaun-inspired educational materials, games and activity sheets hosted on a campaign website